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Hotels & Destinations


Research and analysis: brand, target groups, trends, process development, workshops and moderation of hotel product development, development of the 360° customer journey, creation of guidelines and frameworks for all areas of the hotel experience (hardware and software), development of brand and experience book

Development of Urban Nature hotel concept

Development of a new hotel product in Sankt Peter-Ording, which is intended to appeal to a young, modern target group segment. In a workshop process, we worked with the company and the architects and interior designers to develop a brand model and an adventure trip at the planned first location in a prime beach location and summarized the hotel look & feel as well as the hotel experience in a guideline for targeted implementation.

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