top of page
TUI
Hotels & Destinations
SERVICES
Research and analysis: brand, target groups, trends, process development, workshops and moderation of hotel product development, development of the 360° customer journey, creation of guidelines and frameworks for all areas of the hotel experience (hardware and software), development of a contemporary fitness and nutrition concept for the holiday hotel industry
Hotel concept TUI BLUE Guidelines & Manuals
Development of a holistic new hotel product for TUI AG, which is intended to appeal more to a modern European target group segment. An international roll-out is planned within the next five years. The first two TUI BLUE hotels based on the new concept were opened in May 2015, each with around 360 rooms.
bottom of page