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Hotels & Destinations


Research and analysis: brand, target groups, trends, process development, workshops and moderation of hotel product development, development of the 360° customer journey, creation of guidelines and frameworks for all areas of the hotel experience (hardware and software), development of a contemporary fitness and nutrition concept for the holiday hotel industry

Hotel concept TUI BLUE Guidelines & Manuals

Development of a holistic new hotel product for TUI AG, which is intended to appeal more to a modern European target group segment. An international roll-out is planned within the next five years. The first two TUI BLUE hotels based on the new concept were opened in May 2015, each with around 360 rooms.

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