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Hotels & Destinations


Research and analysis: brand, target groups, trends, process development, workshops and moderation of hotel product development, development of the 360° customer journey, creation of guidelines and frameworks for all areas of the hotel experience (hardware and software), development of brand and experience book

Brandbook & Guideline
New hotel concept

Development of a new hotel product in the inner city area with fewer than 100 rooms, which is intended to appeal to a young, modern target group segment. Implementation in German A and B cities is planned. A roll-out is planned. In a workshop process, together with the Lindner company and the architects, we developed a brand model and an adventure trip at the planned first location in Hamburg and summarized the hotel look & feel and the hotel experience in a guideline for the roll-out.

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