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Hotels & Destinations


Research and analysis: brand, target groups, trends, process development, workshops and moderation of hotel product development, development of brand model and brand book, creation of framework for all areas of the hotel experience (hardware & software)

Concept development brand hotel

Development of a new hotel product as a brand hotel for the Genesis car brand, which is intended to appeal to an upscale Asian target group segment. Implementation is planned on the popular South Korean holiday island of Jeju Island. In a workshop process, we worked with the Genesis brand and the South Korean architects to develop a brand model and an adventure trip at the planned location in order to make the Genesis brand and the products an intensive experience.

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