The focus of the exhibition is on the people at Porsche. Their pioneering spirit, their ideas and their innovative strength under the motto "Driven by Dreams". The lively experience concept arouses enthusiasm among different target groups for the history and attributes of the brand, but also for the vision of climate-neutral mobility in the future. Numerous exhibits, archives, technical objects and over 700 exclusive vehicles from the historic vehicle collection are available to illustrate stories and messages. The exhibition completes the respective subject areas of "Heritage", "Technology", "Innovation", "Sustainability", "Society", "Art", "Sport" and "Culture" by presenting exciting and meaningful exhibits related to the Porsche brand.