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Fairs & Exhibitions


Concept development, customer journey, content development & curation, experience architecture, interactive exhibits, interactive & communication design, project management, planning and implementation

Exhibition Milan Design Week

Hyundai's concept "STYLE SET FREE" represents people's ideas about future mobility in the age of autonomous vehicles. At Milan Design Week, Hyundai is presenting an interactive multi-sensory exhibition of light, color, shape, sound and material. A forward-looking vision for a new customer experience that will soon allow people to design their own personal living space in Hyundai vehicles. An ever-changing, creative and captivating projection installation illustrates the three key interior elements of Hyundai's new brand experience. As part of the exhibition, Hyundai is hosting a panel discussion with influential design experts in collaboration with global media brand Monocle. Participants include Monocle's editor-in-chief Tyler Brûlé, landscape architect and urbanist Winy Maas, world-renowned lifestyle and trend specialist
Li Edelkoort and car designer Sang Yup Lee.

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