“STYLE SET FREE”
Hyundai's concept “STYLE SET FREE” gives an insight into the ideas of the future mobility experience in the age of autonomous vehicles. From the vision already built as part of the “Milan Design Week”, NEST ONE, in collaboration with Innocean (lead agency), designed a consistent further development for the IAA 2019 in Frankfurt. The approximately 2000 m2 exhibition stand offered a variety of experience modules, exhibits and interaction with different focuses. Starting with product-based information transfer through to an artistic, multi-sensory experience of the vision of STYLE SET FREE. At the beginning of the trade fair, the concept car “45” was presented as a highlight topic during the press conference.